Pirelli: a story with an interesting beginning

Pirelli is a brand which is known primarily for its connection to tyres, sport, and motor-sports in particular (it's currently the Formula 1 sponsor and the official tyre supplier for the world superbike championships). Something that many people – racing fans included – may not know about the tyre giant is that Pirelli originally began as a company which made not only tyres but different kinds of elastic rubber products. Read the rest of this entry »